Follow these steps for initiating the “Welcome To” campaign.
Step 1: Activation
Complete and submit the Welcome To Campaign activation form.
Step 2: Resources
Once your activation is received, you’ll receive an email that explains the expectations of this campaign, a link to access the available resources, and information about reporting requirements. This email will provide you with access to campaign-specific resources, including:
- Email copy for general “welcome to” message
- Email copy for event promotion
- Social media copy and images
- Postcard template
- Excel template for Welcome To event attendee list (virtual or in-person)
Step 3: Reporting
You should complete the Welcome To Campaign reporting form by May 15. This form allows you to report how you welcomed new alumni to your community. If you are hosting an in-person or virtual event, we ask that you include a list of attendees in Excel format. An Excel template will be provided.