There are several ways to leverage your alumni events to grow membership.

Here are some things you can do even before your event begins:

• Start with offering a discount to members of at least 20 percent or $5, whichever is higher. For example, at Hoosier Village tailgates, members pay $15 for the buffet, while non-members pay $20. Recognition of their membership status, even if it’s only $5 off, can go a long way with members, and reinforces the value of their membership.
• On your online event registration forms, include a “become a member” option. Voila! These freshly minted members are now eligible for the discounted event price.
• Letting members register early for events (especially those events known to sell out) and sponsoring members-only events, are also great ways to show members how much they are appreciated.

When their renewal notice comes in the mail, they will be more likely to renew their membership if they feel it has value. For other tips, visit our member recruitment guide, or contact me at 812-855-4822 or jchall@iu.edu.