How to (officially) be “IU”

By IUAA Staff | October 30, 2013

Many of you order promotional products or use the IU marks in an official capacity as IUAA volunteers. That makes you IU’s brand warriors, helping IU maintain the integrity of our identities. We wanted you to have the latest info so that you can represent IU well.
Big changes worth noting:

  • Promotional products given away to represent IU in any official capacity should primarily be IU Crimson (201c), cream, white, black or gray.
  • New rules guide the use of “IU East” with Red Wolves items.
  • Trademarked phrases now include: Crimson Guard, Hoosier Army, Hoosier Nation, The Quarry, Show Your Stripes, and identifiable properties.
Posted in IUAA Policies